Branding & Design

De La Paz is a coffee roaster based in San Francisco. My work encompasses visual identity, packaging, print and art direction. Bold black lettering and geometric patterns give each coffee its own character, while a consistent identity brings the range together.

Visual identity, packaging, print and art direction for Sofia Mini, the first sparkling wine offered in a small 187 ml aluminum can. Metallic red cans, decorative lettering and a patterned gift box give the sparkling wine its distinctive character. The identity continues across printed pieces, advertising and digital materials.

A redesign of the complete Sofia Wines product line. Coordinated lettering, label shapes and pink-and-gold details connect the bottles and cans across the range.

Visual identity and packaging for the beauty care collection at Palazzo Margherita, owned by Francis Coppola. Amber bottles, cream labels and a finely drawn gold monogram connect the shower shampoo, conditioner, body cream and natural soap. Fine borders and carefully spaced typography reflect the character of the hotel.

A detailed crest, widely spaced lettering and a restrained white label define the Luigi Lauria wine identity. Silver capsules unite the red, rosé and white wines. A capsule monogram and individually numbered labels complete the design.

Visual identity, packaging, print and art direction for Lingua Franca, with label artwork by Tallmadge and Chihuly. Restrained typography and a circular monogram frame expressive images. Changes in colour and artwork distinguish the wines, while consistent placement of the name and information connects the range.

A rosé wine for the André Balazs collection, with a siren drawing at the heart of its label. The illustration carries the story across the bottle and cork.

Skadi, the Scandinavian goddess of hunting, appears at the centre of the label. Her figure anchors the dark, intricately patterned design. The bottle labels and neck seal form a coordinated presentation for Montgomery Distillery.

Visual identity, packaging, print and art direction for Francis Ford Coppola’s Director’s Cut wines. Illustrated figures unfold around the bottles on spiralling cream labels, with small colour accents distinguishing the range. The logo, printed piece and sequence of dancers extend the same visual language across the collection.

For Francis Coppola Reserve, we threw the letters of COPPOLA into the air and photographed them in flight. The selected images were printed directly on the bottles. Each arrangement captures a different moment, bringing movement and variation to the range.

A silver-toned label with a fine border and prominent RC initials defines RC Reserve by Roman Coppola. Red accents echo the capsule. A small spider adds a playful detail: its position on the label changes with every vintage.

A packaging redesign for Francis Coppola Claret, using matte black paper and gold foil embossing. The finish gives the label greater depth and definition, framed by the bottle’s fine gold wire net.

Visual identity, packaging, print and art direction for Rubicon Estate. A diamond-shaped emblem connects the dark glass bottles with the printed materials, while copper tones and deep green give the collection a consistent palette. The identity extends across the bottle, presentation folder, guest passport and packaging.

My work for The Family Coppola Hideaways brings together visual identity, packaging, print, art direction and photography. The identities for Blancaneaux Lodge, Turtle Inn and La Lancha each have their own forms and colours. Photography and printed materials connect these identities to the places, from landscape and architecture to the details of the guest experience.

The Manawa Networks identity pairs a blue dotted symbol with a restrained black wordmark. Across stationery and sales materials, these elements connect a varied set of communications. Blue-toned photography and flowing light graphics extend the visual language, while white space and dark panels give the information a clear structure.

The Captain’s Reserve label is based on a vintage astrolabe. Its circular design brings the instrument’s fine markings into the wine label, with colour distinguishing the wines. Light embossing adds subtle relief and texture to the metallic paper.

The Kōloa identity brings together a rooster emblem, a distinctive wordmark and a repeating sugarcane pattern. Across Gold, Spiced and White Rum, colour and transparency give each bottle its own character within a shared design. Copper details and dark patterned gift boxes carry the identity beyond the bottle.

GRAPHICS